2010 Lake Mills Arts Festival

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Historical Festival Facts:
Artist Evaluation Survey Results from the 2009 LMAF

2010 Results

2009 Results

How did you learn about the festival?
Returning Artis 17
Word of mouth 9
Internet/website 5
Wisconsin Arts Board Directory 2
Paper - Absolutely Art 1
Received email invitation 3
You called us 3
Another artist show listing 1

Was the festival application form well organized and informative?
YES 43    
NO 0    

Was the information sent subsequently and in your Welcome Packet well organized and informative?
YES 46    
NO 0    

What were the three best things about the festival for you?
Park and downtown atmosphere 13
Willing volunteers 13
Organization 6
Good traffic 1
Close to home 2
Purchase Awards 1
Food ("best sloppy joes I ever ate") 2
Hospitality 6
Attendance 7
Attendents (artists attending) 4
Weather 3
Good price for entry 2
Parking 1
Size of show 1
Layout of artists 1
Sales 1
Booth location 2
Booth size 2
Children's activities 1
The people
6
Easy setup
9
Chair massage
1
Music
12
Booth sitters
1
Quality of art exhibited
3

What three things could we improve and how?
Nothing/not sure
9
White tent requirement - why?
2
More promotion signs on interstate 1
Keep music going to end 2
Target marketing to art buyers 1
Send flier out earlier so we can notify our customers 1
Being able to set up on Friday - builds excitement and gives artist second day 2
More advertising/bigger crowds - offer wine or beer? 7
Sound system too quiet; couldn't hear announcements 2
Change times of show - start later and end earlier (9:30-4) 2
More fine arts 1
Food ("more ethnic options; try asking Madison food carts to come") 1

Did you see/hear any festival related publicity?
YES  
17
NO  
29
If yes, what/where?
Signs around Lk Mls/Hwy 89/94 6
Radio 3
Paper 3
Banner across Main St. 2
Website 2
Daily Union newspaper
Watertown paper
Advertiser
MARN
Isthmus
WFAW
Where would you have liked to seen fest-advertised publicity and did not?
Oconomowoc/Waukesha area
Weekend section of Milwaukee Journal-Sentinel      
Live 5 Channel 3 in Madison  
Local papers and state papers  
Janesvill Gazette & Messenger      
Lawn signs      
Gear advertising to art buyers, not just the general public      
Along interstate or at exit signs      
       
Comments: 
Isthmus
4
Banner across Main Street
1
Signs around Lake Mills
9
Madison area newspaper 1
Lake Mills Leader 1

Did you use a booth sitter?
YES  
11
NO  
35
Was this amenity:
Very helpful  
18
Somewhat helpful
Not helpful

Comments/Suggestions
I would need this service if did not have a helper.
6
Volunteers seemed very friendly 1
Keep up the good work 1
 

Were you satisfied with the judging process for the two awards?
YES 28
NO 3
Comments/Suggestions
Do not know the process
1
I don't think there was enough consideration for my workable art as far as awards 1
Could we get feedback 1
Not that important; didn't pay attention 2
They never ask questions! 1
Judges were very friendly 1
Jewelery never wins awards 1
Would like insight on decisions 1
Spent time n my booth 2
Didn't realize when we were judged 1
   
Please consider sharing a ballpark figure of your approximate sales today:
                           
    jewelry sculpture photography painting glass oil fiber unknown wood multi-media pottery TOTALS
$0     1                   1
$1 - $500   7 2 2 4     1 6   1   23
$501 - $1000   2     2 1     4 2   2 13
$1,001 - $1,500   1 1           2       4
$1,501 - $2,000     1                   1
$2,001 - $3,000                          
$3,001 - $4,000                          
$4,001 - $5,000                          
Over $5,000                          
Not indicated                          
Was this amount                          
Less than expected   4 3   2 1   1 4   1 1 17
As expected   6 2 2 5       8 1   1 25
More than expected         1               1

Please rate the following (1 = poor and 4 = exceptional)
Festival Location
1
2
3 3
4 43
Your Booth Location
1
2
3 9
4 37
Grounds Layout
1
2
3 5
4 34
Volunteer Helpfulness
1
2
3
1
4 45
Festival Organization
1
2
3 5
4 41
Festival Length
1
1
2
4
3
10
4
31
Event Promotion
1
1
2 6
3 19
4 10
Attendance/Size of crowds
1
2
2 13
3 20
4 11
Sales
1 6
2 9
3 24
4 7
Ease of Load-in/Load-Out
1
2
3 6
4 40
Artist Hospitality (continental breakfast, etc.)
1
2
1
3
4
4 42
Overall Experience
1
2 4
3 10
4 30


Please comment on the above ratings:
Very pleased with the number and quality of attendees. Wonderful community!
Well planned, organized and communicated.
This is my favorite show of the summer!
Very well organized & professional staff. No confusion at all from artist standpoint.
I'm glad it was one day, not two day.
Overall, a great festival.
9 a.m. seemed a little early to start.
Enjoyed & will come back. It would be nice to grow this event - more attendance, a bit longer, maybe 2 days if this happens.
Seemed like 1/2 the crowd of last year - Kept sales down.
One day - go til 5:00 or 6:00.
Sales and attendance may be down because of economy(?).
You can never have too much advertising/promotion.
Enjoyed this festival. Ease of unloading and turnout. The amenities were greatly appreciated.
Better sales.
I think there could have been better promotion in surrounding communities.
One of my easiest shows - love the unload/load; love that it's shaded; love that it's 1 day til 4 pm.
Number of exhibitors is good - Keep show small & charming; Good qualtiy of art, good place for start-up artists.
Encourage Friday night setup.
Sales low compared to most art fairs, even this year most shows have been better than expected. I do have high end product, so maybe area is not right fit for me. But I might try again next year.
Happy with show overall.
Very happy.
Very good fair; economy wasn't helpful, but ok.
The event is wonderful, I just had poor year in sales.
The breakfast and free massage are great! Thanks so much.


What other activities did you enjoy on this visit ?
Dining 4
Entertainment 13
Local Shops 2
Outdoor activities 0
Other (please specify) "grocery store" 1

Did/will you spend the night in an area hotel/motel/bed and breakfast/campground?
Yes 1  
No 38

 

 

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