2010 Lake Mills Arts Festival

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Historical Festival Facts:
Artist Evaluation Survey Results from the 2010 LMAF

2010 Results

2009 Results

How did you learn about the festival?
Returning Artist 26
Word of mouth 6
Wisconsin Arts Board Directory 6
Paper 1
Received email invitation 1

Was the festival application form well organized and informative?
YES 46    
NO 0    

Was the information sent subsequently and in your Welcome Packet well organized and informative?
YES 46    
NO 0    

What were the three best things about the festival for you?
Park and downtown atmosphere 28
Willing volunteers 13
Organization 6
Hospitality 26
Good traffic 2
Close to home 2
Purchase Awards 1
Food 2
Hospitality 2
Attendance 7
Attendents (artists attending) 1
Weather 5
Good price for entry 1
Parking 1
Size of show 1
Layout of artists 1
Sales 6
Booth location 5
Booth size 7
Children's activities 1
The people
9
Easy setup
9
I could bring my own dog
1
Music
6
Good balance of art (not too much jewelry)
1
Booth sitters
2
Hours of Show
1
Quality of art exhibited
3

What three things could we improve and how?
Nothing/not sure
11
More promotion signs on interstate 1
Run show to 5 p.m. 2
Clear with police that we an back into load/unload - very dangerous loading from street side 2
More fine arts 1
Allow artsits to submit pictures on the website pre/post show in case people want to follow-up 1
Send artists postcards for advertising (you did this a few years ago) 1
Don't invite artists back that don't make their own jewelry 1
Judging 1
Food ("more ethnic options; Madison has many food carts that would travel this far.") 2
Put more booths where shade is 1
Eliminate bathroom lines 1

Did you see/hear any festival related publicity?
YES  
23
NO  
23
If yes, what/where?
Signs around Lake Mills/Hwy 89/94 9
Radio (92.1) 3
Lake Mills Leader 4
Posters in Johnson Creek and Watertown
1
Madison Magazine
1
Online
1
Isthmus
3
Madison area newspaper
1
Where would you have liked to seen fest-advertised publicity and did not?
Madison - Cambridge - Jefferson
3
Radio/Wisconsin Public Radio    
2
CNN Anderson Cooper 360  
1
Weekend section of Milwaukee Journal Sentinel  
1
Local and state papers    
1
Plane with banner    
1
Channel 3 5:30 p.m. news on Friday evening before show    
1
Art Fair On/Off the Square program/brochure    
1
Billboards around state    
1
     

Did you use a booth sitter?
YES  
11
NO  
35
Was this amenity:
Very helpful  
19
Somewhat helpful
2
Not helpful
1

Were you satisfied with the judging process for the two awards?
Yes 32
No 4
Not Sure 8
Comments/Suggestions
Do not know the process
1
Could we get feedback 2
Not that important; didn't pay attention 2
Would like insight on decisions 1
Have awards for different categories and have honorable mentions 1
Want to know criteria for best in show and best booth awards 1
I like not having a single judge 1
   
How important are the resumes of the judges (those who determine Best of Show awards) to you, as you determine whether to apply to an art show?  
Very 8
Somewhat 20
Not at all 14
   
How important are the resumes of the jurors (those who determine which artists are accepted into the festival)?  
Very 15
Somewhat 25
Not at all 2
   
Please consider sharing a ballpark figure of your approximate sales today:
                           
    jewelry sculpture photography painting drawing functional art fiber unknown wood multi-media pottery TOTALS
$0  
1
1
$1 - $500  
1
1
5
1
1
1
3
1
1
15
$501 - $1000  
4
1
1
2
2
2
2
1
1
14
$1,001 - $1,500  
1
1
1
1
7
$1,501 - $2,000  
1
4
$2,001 - $3,000  
$3,001 - $4,000  
$4,001 - $5,000  
Over $5,000  
Not indicated  
Was this amount  
Less than expected  
1
3
2
1
2
1
4
1
1
1
17
As expected  
4
2
1
1
2
1
3
1
3
18
More than expected  
2
2
2
2
8

Please rate the following (1 = poor and 4 = exceptional)
Festival Location
1
2
4
3 41
4  
Your Booth Location
1
2
3
"More reative positioning of booths could be done."
3 6
4 41 "Great position, big hill"
Grounds Layout
1
2
3 9
4 35
Volunteer Helpfulness
1
2
3
3
4 42
Festival Organization
1
2
3 2
4 42
Festival Length
1
2
1
3
11
4
31
Event Promotion
1
1
2 4
3 22
4 13
Attendance/Size of crowds
1
2 4
3 27
4 9
Sales
1 6
2 9
3 19
4 11
Ease of Load-in/Load-Out
1
2
3 7 "Previously, it was great"
4 37
Artist Hospitality (continental breakfast, etc.)
1
2
3
8
4 36
Overall Experience
1
2 1
3 13
4 32


Please comment on the above ratings:
Favorite show of the year; best organized, nicest people.
Crowd size down; make fest 1 hour longer.
Great event; work at more advertising; see you next year.
Festival could be improved by increasing amount of money put up by corporate sponsors toward push of artwork.
Good start $3000-5000.
Good experience but sales could have been better.
Lovely day with kind people.
Nice job; heard a lot of nice comments from patrons and other artists.
As always, an excellent show.
I've seen higher traffic, but people here bought, they obviously come to see and purchase art.
A great experience.
Great show! Other shows could learn from you!
This is a wonderful event in a very nice place. I'm sure it will become more and more
well-attended & successful as years progress.
Great music.
Best location for an art fair I have ever attended.
The organization was excellent.
Heat kept people away.
First time showing here was a great experience. Will come back again.
PLEASE let us come back!
Friendly accommodating atmosphere in every way.
One of my favorite shows because it is a good size, not too many booths, nice people and good quality vendors.
Great one-day show in beautiful surroundings.
Hospitality tent is very appreciated.
LMAF website very helpful.
Thank you for this opportunity.

What other activities did you enjoy on this visit ?
Dining 0
Entertainment 10
Local Shops 16
Outdoor activities 10
Other (please specify) "grocery store" 1

Did/will you spend the night in an area hotel/motel/bed and breakfast/campground?
Yes 1  
No 42

 

 

 

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